The company has created its own brand for the manufacturer of electric bikes, electric motors, battery technology and software, to create a unique system for electric cycles, targeting the commuter, leisure, and rental markets.

· Manufacturing agreements have been established across four global locations and they also have a distribution agreement from an Italian manufacturer for the UK market.

· E-bike sales have tripled in the last five years, with about 160,000 sold in the UK in 2022. The value of the market has risen from £65m in 2017 to £310m in 2022.

· The company was established in 2010 and is a spin-off from a successful parent company.